TikTok

Selected work across motion and visual design for TikTok, including feature promotions, game visuals, and content templates for creative tools and platforms.

A promotional video for Effect House’s new AI Sticker feature, showcasing fast generation, seamless cutouts, and flexible creative possibilities.

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Brand Identity → Showcase → Use Cases → Features

Upward-flowing stickers highlight the feature’s creative variety and flexibility

Upward-flowing stickers highlight the feature’s creative variety and flexibility

Staggered timing highlights the continuous flow of AI-generated content

Staggered timing highlights the continuous flow of AI-generated content

Integrated Effect House brand graphics into aspect ratio transitions to enhance brand identity

Integrated Effect House brand graphics into aspect ratio transitions to enhance brand identity

Exploring diverse styles across 2D pixel, 3D pixel, and 3D cartoon

For the vertical version, I redesigned the layout and visual hierarchy to better fit mobile viewing rather than simply scaling the horizontal format.

A Game is TikTok’s new AI-powered game creation tool, allowing users to generate mini-games and cover art from simple prompts for fast and accessible creation.

Version1: A collection of thumbnail GIFs for AI-generated games

Designed a multi-size thumbnail system for 9:16, 3:4, and 1:1 formats, adapting composition, and visual hierarchy for each display context.

Version 2: Integrated users’ faces into game visuals for a more interactive experience.

Workflow: Generated a range of facial expressions in Jimeng, then placed them on a green screen background and created animated variations.

Generated AI loop animations with Seedance and created additional motion effects in After Effects

Trending Effects templates provide Operations teams with editable Figma and CapCut assets while maintaining a consistent visual and motion framework. Teams can easily swap content to produce promotional videos faster and support weekly content updates.

Single Image Template

Frame-in-Frame Template v02

Frame-in-Frame Template v01

Multi-Image Template

Designed a unified Name Tag system for UGC content, displaying creator IDs and Effect names. The flexible layout adapts to different text lengths, allowing Operations teams to quickly update content while maintaining visual consistency.

Cover (replace image) → UGC Content (replace video & name tag) → Ending

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