Word Visualization
2024
This is the keystone project I produced during my internship at Applovin Sparklabs. I made a 30-second ad for a popular puzzle game, Wordscpaes.
Users can enjoy modern word puzzles with word searching, anagrams, and crosswords. To make the ad look more interesting, I chose words as my design element and combined them with images.
The animation consists of three small stories of words, namely light, flower, and rain. These words can give people a soothing feeling.
Design & Animation: Yuki Li
Reference
Most Wordscpaes ads don't have a storyline, so I want to create a narrative ad for all age groups.
Visualizing words through animations
Letters transform into corresponding objects
Words: Light, Flower, Rain
Storyboard
Design
